Still holding on to Windows 10 in your business? It’s time to start planning your upgrade.
Windows 11 has been steadily gaining traction since its release, and as of October 2024, its market share has climbed to 35.55%. Meanwhile, Windows 10 still holds about 60.97% of the market, but that number is expected to decline rapidly. Why? Because a major shift is coming.
Here’s the biggest reason to upgrade: Microsoft is ending free support for Windows 10 on October 14, 2025. While your system won’t suddenly stop working, it will stop receiving critical updates—especially security patches. That means your business could become increasingly vulnerable to malicious software and other cyber threats.
Microsoft is offering an extended security update (ESU) plan for those who want to delay the transition, but it comes at a cost—$30 per device for just one extra year. And it’s only a temporary solution.
So, why has interest in Windows 11 spiked recently?

For one, the PC market has picked up. Newer computers are being built with AI capabilities, making them more efficient at handling advanced tasks. Many businesses want to ensure their systems are compatible with the latest software—and Windows 11 is designed to take full advantage of them.
Upgrading isn’t just about keeping up with the latest tech, though. Another reason people are making the switch is that Windows 11 offers a more streamlined and user-friendly experience. With customizable widgets, a redesigned File Explorer, and a cleaner layout, users can get things done faster with less frustration.
Another major benefit to businesses is that Windows 11 brings improved security. Upgrading can help safeguard your business against cyber threats like:
- Ransomware attacks, which lock you out of your own files until you pay a ransom—without any guarantee of recovery.
- Phishing scams, where cybercriminals trick employees into revealing sensitive information through fake emails or websites.
If you’re still holding onto Windows 10, Microsoft’s one-year ESU option might buy you some time. But in reality, it’s just delaying the inevitable, while missing out on the benefits of upgrading. So why wait?
Need help making the transition smooth and stress-free? We’ve got you covered. Get in touch today!
Apollo IT Services has been helping businesses since our founding in Austin, TX in 2015. With offices in Austin and Northwest Arkansas, we’ve continued to evolve alongside technology, adapting our services to include comprehensive managed IT solutions, cybersecurity expertise, and cloud services. Our mission is simple: to empower your business with reliable IT and empower you with peace of mind. Give us a call today!